Privacy Policy

‌Effective Date: September 23, 2026‌

This Privacy Policy is issued by ‌ASA Selection GmbH‌, located at Rudolf-Diesel-Straße 3, 56203 Höhr-Grenzhausen, Germany, with contact email pulse@asaselectionshop.com and contact telephone number +49 1523 1994669. It applies to all personal data processing activities carried out through our official e-commerce website www.asaselectionshop.com (hereinafter referred to as “the Site”). At ASA Selection, we curate carefully picked home decor accents including ceramic vases, desktop ornaments, candle holders and other lifestyle products that fit our customers’ unique home styles, and we prioritize protecting the personal data privacy of every visitor and registered user of our platform.

This policy is formulated in full compliance with the EU General Data Protection Regulation (GDPR), the German Federal Data Protection Act, the California Consumer Privacy Act (CCPA) and other applicable data protection laws and regulations across regions where our business operates. It clearly outlines how we collect, use, store, transmit and protect your personal information, as well as the rights you hold regarding your personal data. By accessing, browsing or using the services provided on www.asaselectionshop.com, you confirm that you have read, understood and agreed to all terms stipulated in this Privacy Policy.

1. Scope of Application of This Privacy Protection Policy

This policy applies to all personal data processing behaviors conducted by ASA Selection GmbH on the Site, covering:

• All visitors who browse the product display pages, catalogs and public information sections of www.asaselectionshop.com, regardless of whether they have completed account registration or placed an order
• All registered users who have created accounts on our Site, submitted personal information, added products to their shopping cart, completed payment transactions, subscribed to our marketing notifications, or used any customized services provided by us
• All third parties whose personal data is collected, processed or shared by us in the course of operating our e-commerce business, including delivery service providers, payment institutions and business partners that have authorized us to process relevant data
  This Privacy Policy does not apply to the third-party linked websites embedded on our Site, including but not limited to payment gateway platforms, social media sharing portals and logistics inquiry websites. Once you click the external links to access third-party platforms, your personal data processing activities shall be governed by the privacy policies of those respective third parties. We strongly recommend that you review the relevant privacy rules of those third-party platforms before providing any personal information on their pages.

2. Collection, Processing and Usage of Personal Data

We only collect personal data that is necessary for the clear, explicit and legitimate purposes declared in this policy. All data processing activities strictly follow the principles of legality, fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity and confidentiality as required by GDPR.

2.1 Categories of Personal Data We Collect

We may collect the following types of personal information from you in different scenarios when you use our services:

1. ‌Basic account and identity information‌: Including your name, email address, contact telephone number, shipping and billing address, and the password you set for your ASA Selection account. This information is collected when you complete account registration, fill in the checkout form, or submit information on our “Contact” page to send us consultation messages.
2. ‌Transaction and order information‌: Including the details of products you add to the shopping cart, your order records, payment amount, payment method information, transaction status, and the corresponding delivery notes and logistics information generated during the order fulfillment process.
3. ‌Technical and device information‌: When you access our Site, we automatically collect your IP address, browser type and version, device model, operating system, language preference, time zone setting, website access time, page view duration, click-through records, and other browsing behavior data through standard technical means.
4. ‌Voluntarily submitted additional information‌: Including the content of the message you send to our customer service team, your product reviews, feedback on our services, and any other personalized information you actively provide to us when communicating with us.

2.2 Legitimate Bases for Data Processing

All our personal data processing activities are supported by at least one of the legal grounds stipulated by GDPR:

• ‌Performance of contract‌: Processing your name, address and payment information is necessary for us to fulfill the sales contract we sign with you, arrange product delivery and complete the order fulfillment process.
• ‌Your explicit consent‌: We will process your email address to send you marketing newsletters and new product promotion information only after you voluntarily tick the corresponding consent box on our Site, and you are entitled to withdraw this consent at any time.
• ‌Compliance with legal obligations‌: We need to retain your transaction related information to meet the tax and accounting record keeping requirements stipulated by German local laws.
• ‌Legitimate interests of our business‌: We process your browsing behavior data to optimize our website display logic, prevent fraud and malicious access, and improve the overall shopping experience for all users, under the premise that this legitimate interest will not override your personal data privacy rights.

2.3 Purposes of Data Usage

Your personal data will only be used for the following clearly declared purposes, and will not be processed beyond the scope consistent with these original purposes:

1. To provide, maintain and optimize the e-commerce services on www.asaselectionshop.com, including displaying the correct product information, completing order processing, arranging product logistics and delivery, and providing after-sales customer service support
2. To verify your identity, protect your account security, prevent unauthorized access, fraud, account hijacking and other illegal and risky behaviors, and ensure the transaction security of our entire platform
3. To send you order status updates, logistics notifications, after-sales service reminders, and respond to your consultation requests and problem feedback in a timely manner
4. With your separate explicit consent, to send you personalized product recommendation information, new arrival announcements of our home decor collections, exclusive discount activity notifications and other marketing content that may be of interest to you
5. To conduct anonymized statistical analysis of user behavior data, understand the preference characteristics of different customer groups, optimize our product selection logic, improve website page design, and continuously upgrade our service quality
6. To comply with the statutory obligations we are subject to, resolve potential legal disputes, and respond to legal requests from competent judicial and regulatory authorities

2.4 Channels for You to Request Deletion of Personal Data

You enjoy the full right to submit a request to us to delete your personal data stored on our system at any time. You can send your complete deletion request with your account identity verification information to our dedicated data protection inbox at pulse@asaselectionshop.com. Our team will respond to your request within 15 working days after verifying your legal identity, and complete the full deletion of all your non-legally required retained personal data unless otherwise stipulated by applicable laws.

3. Data Protection, Security and Retention Measures

We attach great importance to the security of your personal data, and have implemented comprehensive technical and organizational necessary measures to prevent your personal information from being stolen, tampered with, damaged, lost or leaked.

3.1 Data Security Protection Measures

We adopt multiple layers of strict security protection mechanisms:

• All personal data transmitted between your browser and our website server is protected by industry standard TLS 1.3 encryption technology, to prevent interception and unauthorized access by third parties during transmission
• All sensitive personal data including your payment information and account password is stored in the form of irreversible encrypted hash values on our encrypted server cluster, and we will never store your complete plain text payment card information
• We have deployed real-time network intrusion detection systems, regular vulnerability scanning and security reinforcement mechanisms, and perform daily automatic data backup for all user data to prevent accidental data loss
• All our internal employees who have access to user personal data have signed a dedicated data confidentiality agreement, and are restricted to access only the minimum data necessary for their job responsibilities through strict role-based permission control. We also provide regular information security training for all relevant staff to strengthen their awareness of data protection compliance
• We will carry out regular third-party data protection audit assessments every year, to continuously check and optimize our data security management system, and ensure that all our processing activities meet the requirements of applicable laws and regulations.

3.2 Data Retention Rules

We will only retain your personal data for the minimum period necessary to achieve the specific processing purposes we have declared:

• The personal data related to order and transaction will be retained for the period required by German tax and commercial laws, which is generally 10 years after the completion of the corresponding transaction
• After you voluntarily delete your account, we will delete all your personal data that is no longer required by legal retention rules within 30 working days, except for the data that we are obliged to retain for ongoing legal dispute resolution
• The anonymized user behavior statistical data that cannot be associated with any specific identifiable natural person can be retained for a longer period for product research and business optimization purposes, which will not violate any data protection regulations.
  After the corresponding storage period expires, we will completely delete or anonymize all your personal data in accordance with our internal data management specifications.

4. External Links on the Website

Our Site www.asaselectionshop.com may embed external hyperlinks to third-party platforms, including but not limited to social media share buttons, payment service provider entry links, logistics company official website links, and recommended third-party home decor related content links.
We hereby explicitly notify you that all these external linked websites do not apply to the Privacy Policy of ASA Selection GmbH. After you jump to these third-party platforms through the links on our website, the collection and processing of your personal data on those platforms are governed by the privacy policies of the corresponding third-party operators. We do not have the ability to control the data processing rules of these external websites, and we will not assume any legal responsibility for the personal data protection behaviors of these third-party platforms. We suggest that you carefully read and understand the privacy policy of each third-party website before submitting any of your personal information to their platforms.

5. Policy for Sharing Personal Data with Third Parties

We will never sell, rent or trade your personal data to any unrelated third parties for marketing purposes without your separate explicit consent. We may only share your necessary personal data with the following categories of third parties under the strictly limited circumstances listed below, and all shared data will be limited to the minimum scope necessary to achieve the corresponding purpose:

• ‌Authorized service providers‌: We will share your necessary name, contact information and delivery address with the logistics and transportation companies we cooperate with, to ensure that the products you order can be accurately delivered to your designated address. We will also share your order payment related information with the certified payment processing institutions, to complete the transaction settlement process in a safe and compliant manner. All our cooperative service providers will sign a strict data processing agreement with us, which clearly stipulates that they can only process your personal data in accordance with our explicit instructions, and are obliged to take corresponding data security protection measures.
• ‌Legal and regulatory requirements‌: If we receive mandatory official requests from judicial authorities, regulatory institutions or other competent government departments with legal authorization, we may disclose your personal data in accordance with the legal requirements, to safeguard the public interests, and fulfill our legal obligations.
• ‌Business transfer scenarios‌: In the event of our merger, acquisition, asset transfer or other similar business transformation behavior, your personal data may be transferred to the corresponding successor entity, and we will require the new entity to continue to abide by this Privacy Policy to protect your personal data rights, and we will notify you in advance before the transfer of your personal data.

6. Usage of Cookies

Our website www.asaselectionshop.com uses Cookies and similar web tracking technologies to store and track part of your use data, to improve your browsing experience and optimize our service functions.
Cookies are small text files that our website server sends to your local browser, which are stored on the hard disk of your device. They will not cause any damage to your device system. According to different functions, the Cookies we use are divided into the following categories:

1. ‌Necessary functional Cookies‌: These Cookies are essential for the normal operation of our e-commerce website. They can help you maintain the login state of your account, save the products you have added to the shopping cart when switching pages, and complete the normal checkout process smoothly. You cannot disable this type of Cookies through the website’s consent management panel, otherwise the core functions of our Site will not work properly.
2. ‌Performance and statistics Cookies‌: This type of Cookies can help us collect anonymous statistical data on how users browse our website, count the page access volume and user stay time, so that we can understand the usage of different functional modules on the Site, and continuously optimize our page design and service performance.
3. ‌Marketing and personalized Cookies‌: With your separate explicit consent, we will use this type of Cookies to record your browsing preference information, so that we can push the product content and promotional information that is more in line with your interests for you, and provide you with a more personalized shopping experience.
   You can freely manage and adjust the acceptance status of non-necessary Cookies through the Cookie consent setting panel that pops up when you first access our Site. You can also modify the relevant Cookie permission settings in your local browser at any time, to refuse to accept new Cookies, or delete the Cookies that have been stored locally on your device. Please note that if you choose to disable non-necessary Cookies, some personalized functions of our Site may not be able to provide you with the best user experience.

7. Your Rights as a Data Subject

In accordance with GDPR and other applicable personal data protection laws, you are entitled to the following comprehensive rights regarding your personal data processed by us:

1. ‌Right to transparency and information‌: You have the right to clearly and conveniently know all relevant details of how we collect, process, store, share and protect your personal data, which is fully described in this Privacy Policy.
2. ‌Right of access‌: You can submit a request to us to confirm whether we are processing your personal data, and obtain a free copy of all your personal data stored by us, as well as the relevant information about the processing purpose, data categories, shared recipients, storage period and other content.
3. ‌Right to rectification‌: If you find that the personal data we hold about you is inaccurate or incomplete, you can contact us at any time, and we will correct the corresponding information without delay after verifying your identity.
4. ‌Right to erasure (the “right to be forgotten”)‌: Under the circumstances that the personal data is no longer necessary for the original collection purpose, you withdraw your consent to the processing, or our processing behavior does not conform to the relevant legal provisions, you can request us to delete all your personal data, and we will complete the deletion process in strict accordance with legal requirements, except for the data that we are legally obliged to retain.
5. ‌Right to restriction of processing‌: When you dispute the accuracy of your personal data, our processing behavior is illegal, or you no longer need us to process the data but you require us to retain the data for legal claim purposes, you have the right to request us to temporarily restrict the processing of your personal data.
6. ‌Right to data portability‌: You have the right to receive the personal data you provided to us in a structured, commonly used and machine-readable format, and you have the right to transmit this data to another data controller without any hindrance from us.
7. ‌Right to object‌: You can object to our processing of your personal data for direct marketing purposes at any time, and we will immediately stop processing your personal data for such marketing purposes after receiving your objection request.
8. ‌Right to withdraw consent‌: For all data processing activities that you previously gave explicit consent to, you have the right to withdraw your relevant consent at any time. The withdrawal of consent will not affect the legality of the processing activities we have carried out based on your consent before the withdrawal.

If you need to exercise any of the above rights, you can send your request and the corresponding identity verification materials to our contact email pulse@asaselectionshop.com. We will respond to your request as soon as possible, and complete the processing within one month as required by GDPR. If you are not satisfied with our processing result, you also have the right to submit a complaint to the local data protection supervisory authority in your residence area.

8. Amendments to This Privacy Protection Policy

We may appropriately update and modify the terms of this Privacy Policy according to the adjustment of our business operation requirements, the update of new service functions, or the changes of relevant laws and regulatory provisions.
When we make amendments to this Privacy Policy, we will update the “Effective Date” mark at the top of the policy page, and post the revised new version of the policy on the dedicated Privacy Policy page of www.asaselectionshop.com. For the major amendment content that may significantly affect your personal data rights, we will also notify you through prominent notices on the website homepage, or send you the relevant notification to your reserved email address.
After the revised version of the Privacy Policy is officially released, if you continue to browse our website, use our services or place new orders on our platform, it will be deemed that you fully agree to all the terms of the updated new Privacy Policy. If you do not agree to the content of the revised policy, you can choose to stop using our website services, or submit a personal data deletion request to us as stipulated in this policy.

9. Contact Information

If you have any questions, comments, or relevant requests about this Privacy Policy and our personal data processing activities, please contact us through the following methods:
‌Company Name‌: ASA Selection GmbH
‌Contact Address‌: Rudolf-Diesel-Straße 3, 56203 Höhr-Grenzhausen, Germany
‌Contact Email‌: pulse@asaselectionshop.com
‌Contact Telephone‌: +49 1523 1994669

We will handle your feedback and requests seriously, and try our best to reply to you within 3 working days.